Instant Replay Productions was established in Singapore in July 1990. We began as a joint venture with Australian veteran film and video producer, Mr Robert James Herbert. With the inception, Instant Replay produced “Souvenir of Singapore”, a 60-minute entertaining documentary about Singapore for our tourists and expatriates.

Tel: (65) 6334 8395


Address: 135 Middle Road Bylands Building, #02-17 Singapore 188975

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About Us


Instant Replay is an established video production house that produces meaningful and engaging video content that creates impact for businesses as well as the broadcast market.
Established in July 1990 in Singapore, we began as a joint venture with Australian film and video veteran, Robert James Herbert. Our very first production “Souvenir of Singapore”, a 60-minute entertaining documentary about Singapore for our tourists and expatriates, launched to a great start filling up stores all over the country. With that, Instant Replay began making headways into the burgeoning industry.
Three years later, Mr Bill Quek took over the reins of leadership after Robert returned to Australia. Since then, the team at Instant Replay has built an impeccable track record of producing videos for a wide range of customers.

Company Founded


Managing Director

Mr.Bill Quek


Mr.Robert James Herbert, Mr.Quek Soo Teng & Mr.Garrie Ng

What sets us apart?

We have an immeasurable passion for exploring innovative concepts and ideas that will help deliver your message(s) in the best possible way.


We believe, at Instant Replay, we are not just video makers – but storytellers that aim to add value and enrich lives.

Our Vision

To be a niche player as a video content provider in the region.

We will achieve this by providing quality videos and meaningful content that impact lives.

Our Mission

Providing cost-effective videos and valued content for businesses, organisations and the broadcast market.

Delighting Our Customers by Adding Value, Earning Trust & Building Growth.

Making this a better world by doing our part. 

Our Creed

“One of the best ways to succeed at anything you choose to do is to help others become successful.”

Our Core Values

As the foundation of our modus operandi, our core values align each and every member of our team in setting the standards for our behaviour. It applies to everything we do.

INTEGRITY is paramount.

RESPONSIBILITY is in all our action and task, so as to maintain a high level of trust.

PROFESSIONALISM governs us in meeting our client’s needs.


Why Choose Us?

We serve you with Integrity, Responsibility and Professionalism. With more than 29 years of experience in the market, we specialize in producing creative and engaging video content for a diverse range of communication purposes.

Recently, we have added short films and full-length features to our track record. Leveraging on our vast experience in producing TVCs and Corporate videos that entail telling short stories, we produced CODE R.E.D. which was awarded the Award of Merit from Accolade Global Film Competition, The Bridge which was selected for MM2’s short film category and GEN-X OTAI, a feature length film that was well received by audiences in the region.


We are also certified with BizSafe Level 3 status. This reinforces our capabilities in producing video content to the best of quality standards while maintaining a safe environment for everyone.

"...Flexible and comes up with creative ideas for the video. We hope to look forward to working again in the future!"

Singapore Customs Regina Chew, Senior Officer

"...Creatively concretised conceptual ideas into clear and engaging animation".

Student Development Curriculum Division Joanna Tan, Senior Specialist (Guidance)

"...Despite the long hours of shooting with many retakes, Selvam remained composed and professional till we completed."

Opera Estate Primary Head of Department, CCE

"...Very professional and showed 100% dedication in making our project a success."

BEUMER Group A/S Mr Peter Elmvang,
 Director of Marketing and Communications

"...Video received positive feedback from our fellow associates and were engaged throughout the video presentation."

Coca-Cola Singapore Beverages Pte Ltd R.Sarawanan, Operational Excellence

"...Your team displayed professionalism, competency and dedication to complete the tasks. We appreciate the extra effort taken to make the final edits late into the night so as to meet our deadline."

People's Association Melvin Koh, Manager

“...Very clear on what was possible to achieve within the short timeline and met our expectations.”

Ministry of Manpower Faizah Mohd Yasin, Senior Executive

"The projects had produced a lot of original and high specifications content that required 4K footage and we are thankful to Selvam and his team for their efforts and contribution to deliver this demanding project."

Maritime Technology Ecosystem Tan Yan Ru, Senior Manager

"...Very enthusiastic and committed and it was evident given the amount of time and effort they put into filming and post-production."

Psychological Programme Development Quentin Lee, Psychologist

"Really appreciate the extra mile to accommodate the urgent requests."

Bosch Zann Hong, Corporate Communications

"...Dedicated in producing a high quality video and very open to feedback and changes."

School of Engineering, DSCM Ong Hock Seng, Senior Lecturer

"...Very professional, dedicated and know exactly what we wanted and how to do it."

SPRING Singapore Shu Ying, Manager

"Your support will enable us to continue serving our 1,900 members with the various programmes and services so as to help our disabled members reintegrate into society."

Handicaps Welfare Association Subrata Banerjee, Executive Director

"...I would like to thank you for your generosity towards the production of our corporate video by providing your excellent services at no charge."

REACH Community Services Society Rachel Leong, Manager, Community Partnership

"Hafiz was readily available on hand to provide us with the assistance and guidance we needed to progress the project and to bring it to fruition over the span of eight months."."

Hospice Care Howard Wong, Community Relations Manager

"If there is someone looking for corporate video maker that is trustworthy, creative, integrity and excellent in service, I will strongly recommend Bill."

Beacon LOHAS Peng Tatt, Founding Director

"Through an attitude of openness and willingness, combined with your team's fine production skills, we were able to craft a compelling script for our company and overcome the challenges posed to the production of this video."

Regency Steel Asia Pte Ltd Crystal Hooi, Manager, Corporate Affairs

"...Extremely pleased that the essence of the event was well captured and conveyed through the final product."

Wheels@Ubin Dennis Quek & Wilson Ang, Founders

We have a multi-talented team
that allows us to offer a diverse range of services

Managing Director

Bill Quek

Bill Quek is the visionary leader of creative house Instant Replay Productions Pte Ltd. He has held the position since 1993, when he took over the torch from founder, Robert James Herbert, a veteran filmmaker from Australia.

With imaginative flair and steadfast determination, Bill transformed Instant Replay into a regionally recognized fully equipped video content creator that provides turnkey solutions.

Bill is also a hands-on guy in whatever he pursues. At Instant Replay, he has accumulated a vast amount of experience in handling camerawork, editing and his personal passion, 3D animation. A testament to his dedication and ability is his other passion, Martial arts. Bill holds a black belt in Ki Aikido and is an official instructor in People’s Association. Even though he is a trainer who has reached an advanced level, he never stops improving himself.

The same discipline he brings to the media industry. He constantly upgrades his skills and keeps abreast with the industry’s evolving technology. He also readily shares his knowledge and skills with his team members.

His philosophy and approach to life can be summed up in one sentence, “One of the best ways to succeed at anything you choose to do is to help others become successful.”

Senior Producer & Creative Director

Selvam Dass

It is not about how you write, it is about how you think. This statement sums up Selvam’s uncanny ability to pen words that resonate impeccably with any given audience. His strong affair with storytelling goes back more than thirty years when his composition won first prize at the inter-schools level.

He was then asked to perform the daunting task of presenting his magnum opus to crowd of a thousand (rather rambunctious youths at an assembly hall. Nevertheless, there in front of a hyper audience, he discovered another innate ability – the power to communicate. His oratory skills served him well to keep the audience listening. Since then he never looked back. In 1999, he graduated with a Diploma in Mass Communications from Ngee Ann Polytechnic. That year he collaborated with Theatreworks’ Director Ong Keng Sen to produce a documentary feature – The Flying Circus Project. In 2004, his movie which he produced and co-directed made its world premiere in the prestigious ‘34th International Film Festival Rotterdam’. It also won the Gold Award at the prestigious 38th WorldFest – Houston Film Festival. Today, Selvam is experienced in the areas of producing, directing, scripting, conceptualizing and post-production with us at Instant Replay.

Selvam’s modus operandi: It is not about how you write, it is about how you think.

Senior Executive Producer

Lawrence Ho

Lawrence Ho is a multi-skilling, creative and award-winning media expert with over 32 years of solid experience in the TV industry (local and overseas). A hands-on individual with a passion for creating programmes that educate, inspire, and entertain. He was a former Singapore MediaCorp TV Executive Producer and also served at Hong Kong TV International Media Group as a Vice Controller handling strategic planning, content development and project management. A hands-on person with good background in TV Scripting, filming and post-production work.

During his careers, Lawrence has produced and managed over 390 projects and some 3,690 television episodes.

Under his supervision, Five TV program of different genres were nominated, shortlisted or won at various media award presentations.

IN spite a colorful career background, Lawrence Ho remains yet a very humble man, down to earth, and approachable person with an avid attitude to help others in need.

Animation Director

Rafael Bonifacio

Rafael, the master renaissance artist he is not. Nevertheless, Rafael is our very own 21st century artist, with a gift for creating 2D digital art in all its glory. Be it short format commercials featuring FMCPs or long format TV programmes that are recognized globally, Rafael’s love for 2D animation knows no bounds.

His keen interest in animation propelled him to undertake training on Japanese animation in Tokyo, Japan. He has worked on various well-known projects such as Saint Seiya, Dragon Ball Z, X-Men, Transformers and Romance of Three Kingdoms to name a few.

Rafael’s list of achievements includes being invited to be a judge for a contest to design and animate for AXN Animexion. He also worked as the character designer for “Sing to the Dawn” a 3D project by FrameworksPte Ltd and Raintree Pictures. More recently he worked on the critically acclaimed anime feature film titled “Tatsumi”.

At Instant Replay, Rafael holds the fort as the lead animator for our animation division. Together with our team of specialists, Rafael extends his expertise in creating 2D/3D animation for various government as well as commercial endeavours.

Senior Producer & Director of Photography

Muhammad Hafiz

The true measure of success is when you whole heartedly help others to succeed. This noble belief from Hafiz‘s treasure chest of adages, is in fact an embodiment of our Credo. At the turn of the new millennium, Hafiz joined Instant Replay as a cinematographer.

A graduate with a diploma in Film, Sound & Video from Ngee Ann Polytechnic, Hafiz quickly forayed into various disciplines of our medium, working hard in many roles, from a cameraperson to post-production work.He even ventured into music composition. He takes pride in taking up different duties and never to shirk away from additional responsibilities. He believes that in any undertaking, no matter big or small, we must give our best, with our skills, knowledge and expertise and above all, our heart.

Hafiz’s modus operandi: The true measure of success is when you whole heartedly help others to succeed.

Producer & Scriptwriter

Aaron Quek

Aaron is a literary enthusiast who loves the art of storytelling and scriptwriting. Sine young, he had honed his linguistic as well as written skills in English and Mandarin and had scored well in both languages.

As he navigated his way through the ranks, it became apparent that his skills will prove invaluable to the industry as well as us at Instant Replay. Today, his dexterous capability as a producer and bilingual scriptwriter gives us an edge in meeting our customers’ diverse needs. His contributions to our on-going productions have helped garner glowing reviews from customers.

Video Editor & Videographer


Isham grew up with a love for sports and enjoys Soccer, Silat and Hockey. He has competed in Silat competitions and was even awarded 1st runner up. With enthusiasm to take on challenges, he yearns to be able to skydive one day. As part of our Instant Replay Team, Isham brings to our table his experience in Digital Animation, Videography & Editing.

Young and dedicated, Isham works efficiently with the tasks given and never compromises what he has on hand. He enjoys being around with people who pushes and inspires him in the pursuit of excellence. He believes that every challenge is an opportunity for growth.

3D Animator & Multi-Media Artist

Nicholas Tan

Nicholas is an animator with a strong passion for Video Games and all things 3D.

Since graduating with a Diploma in Animation Arts from Laselle, Nicholas had immersed himself into the world of 3D, working on various projects including virtual walk-thrus, building infrastructure, product and character animation. Nicholas often challenges himself to take up various scopes of work, always pushing himself to bring out his best for the team. His knowledge, wits and creativity coupled with his dedication to fine details allow him to add value to our clients’ works.

Senior Animator

Nikki Jon Bal

Nikki is a Bachelor’s degree holder and a certified Professional 2D Animator. At an early age, he was exposed to handling multiple projects. His passion in the Animation field led him to be involved in various projects as a freelancer for a couple of years — His clients include WayForward and UK’s Morphline Pictures Ltd, to mention a few.

Currently at Instant Replay, Nikki focuses on 2D animation – contributing heavily with his creativity and dynamic personality. His never-say-die spirit creates a positive atmosphere and motivates our fellow animators. And by the way, speaking of special skills, he’s also a magician! Yeah you read it right, he’s still practicing this during his spare time – of what little he has. Being young and pro active, Nikki stands firm to his values and beliefs – ‘To not just dream big, instead, dream a little then strive to make it bigger’

Multi-Media Artist & Animator

Sun Wei Liang

Video Editor & Videographer


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