How to boost your video’s effectiveness

After investing a few thousand dollars on your video for your social media platforms, here’s what you can do to further boost the effectiveness of your content. Other than a catchy title and SEO optimised description, adding subtitles can help to increase your reach and viewership. Here are more benefits of subtitles in your video. 

 

1. Viewers can still enjoy your video without the need for audio

Adding subtitles to your video allows your content to be more accessible to people who are in a situation where it is inappropriate to listen with audio. Such events may include viewing in the office, library or in public transport. Thus, it is important to leverage on this piece of information and seize every opportunity to grasp our audience’s attention.

 

2. Your audience may not have audio available

A few people may have hearing difficulties that will have a hard time listening to what your video has to say. A study done by the Academy of Medicine has published that nearly half a million older adults in Singapore suffer from hearing loss. With the use of subtitles, it will help them understand and enjoy your video.

 

3. Subtitles improves clarity 

The presence of subtitles helps to understand your content better. As enunciation may pose an issue to some people, subtitles will help them put across their words accurately. Additionally, in the event of a technical difficulty that impairs your sound quality, subtitles can help to improve clarity without the need to adjust their volume. 

 

4. Language barrier

If your video is in your mother tongue language, viewers of other races might not be able to understand without a translation. It is recommended to include English subtitles in your video so that your content can connect to multiple nationalities. The language of subtitles depends heavily on your target audience as well. If you’re targeting the elderly, it is recommended to include their mother tongue language as they may not understand English. 

 

5. Improved SEO

By adding subtitles, Google can not only crawl on your title, description, keywords, tags or call to action, but now your subtitles. Your range of keywords have expanded significantly with the use of subtitles and increases your reach and impression of your content. 

 

If you are still deliberating if subtitles are essential for your content after reading this article, you can consider studying trends on Facebook Insights to justify your decision. Understand your audience’s viewing behaviour and decide accordingly from thereon. However, as we surmised, adding subtitles is more than just catering to your audience’s needs, but it is also a tool to increase your reach and achieve more views.